How PrajaktSaj Uses the Gravity Shopify Theme for Its Store

A great Shopify store does more than display products. It brings a brand’s identity, story, and products together into one memorable shopping experience. This is especially important for jewellery brands, where visual presentation and storytelling play a major role in attracting customers. PrajaktSaj, the traditional Maharashtrian jewellery brand founded by Marathi actress Prajakta Mali, is a great example of this approach.

Its Shopify store templates combines rich visuals, traditional aesthetics, product showcases, and engaging content to create a distinctive online presence. In this blog, we’ll take a closer look at the PrajaktSaj Shopify store, explore how it uses the Gravity Shopify Theme, and see how Gravity’s flexible sections and features help bring the brand’s traditional jewellery identity to life online.

About PrajaktSaj and Its Maharashtrian Jewellery Heritage

PrajaktSaj is a traditional Maharashtrian jewellery brand founded by renowned Marathi actress Prajakta Mali. Launched in January 2023, the brand was created with a vision to celebrate and preserve the rich heritage of traditional Maharashtrian ornaments while making them relevant for modern generations.

The brand offers jewellery inspired by the distinctive designs and cultural significance of Maharashtra. From traditional necklaces and earrings to other heritage-inspired ornaments, PrajaktSaj focuses on bringing the elegance of classic Maharashtrian jewellery into contemporary fashion.

The brand was initially named PrajaktaRaj. The name was chosen intentionally because the word "Raj" represents grandeur, royalty, elegance, and timelessness. It reflects the royal character associated with Maharashtrian culture and traditional jewellery. The brand was later renamed PrajaktSaj, giving it a name that more directly connects with its jewellery and styling identity.

Today, PrajaktSaj combines Maharashtrian tradition with modern presentation, creating a jewellery brand that connects cultural heritage with contemporary customers. Its online store follows the same approach by using an engaging visual design to showcase its collections and tell its brand story.

A Look at the PrajaktSaj Shopify Store

The online store of PrajaktSaj is a strong example of how a Shopify jewellery website can combine product discovery, visual storytelling, brand identity, and ecommerce functionality in one storefront. The Luxury Shopify store uses the Gravity Shopify Theme with the Gold preset, but the design has been adapted to reflect PrajaktSaj's own Maharashtrian identity, colour palette, imagery, product categories, and brand messaging. The result is a storefront that feels specific to the brand rather than looking like an unchanged theme demo.

The Gold preset of Gravity is designed specifically around luxury jewellery ecommerce. Shopify describes the preset as a luxury jewellery theme focused on elegance, product presentation, and conversions. Its feature set includes image galleries, image hotspots, product options, product videos, product recommendations, quick buy, sticky cart, enhanced search, filtering, mega menus, promotional sections, and other ecommerce features.

Looking at the PrajaktSaj homepage, it is possible to see how several of these capabilities have been brought together into a complete customer journey. The store does not immediately overwhelm visitors with a large product catalog. Instead, it moves through a carefully arranged sequence of brand messaging, collections, products, storytelling, trust signals, visual inspiration, reviews, and finally newsletter signup.

Here is a closer look at how PrajaktSaj uses the Gravity Shopify Theme and the major sections visible across its storefront.

1. Announcement Bar for Promotions and Important Messages

At the very top of the PrajaktSaj website, visitors see an announcement message promoting a silver jewellery offer. The current message highlights a 10% discount on selected Mhalsa jewellery.

Although the announcement bar is a small element, it has an important ecommerce purpose. It immediately communicates an offer before the customer starts browsing the store.

For a jewellery brand, this space can be used for several types of communication:

•  Limited-time discounts
• New collection announcements 
• Free shipping offers
• Seasonal promotions
•  Festive sales
• Product launches 
  
• Special collection campaigns 
  
• Important shipping information 

The advantage of using an announcement bar is that the merchant does not need to dedicate a large section of the homepage to a small promotional message. The information remains visible at the top while the main homepage continues to focus on the brand and products.

This also demonstrates an important aspect of the Gravity theme. A Shopify storefront needs to accommodate both brand storytelling and conversion-focused communication, and the announcement area provides a simple way to do that.

2. Header and Collection-Based Navigation

The header provides the primary navigation for the store and immediately communicates the breadth of the PrajaktSaj product catalog.

The current navigation includes categories such as:

•  Maharashtrian Imitation Jewellery 
• The Marathi Men's Collection 
  
•   Men's Semi-Gold Collection 
  
•  Silver Maharashtrian Jewellery 
  
•  Phulwanti Imitation Jewellery 
  
•  Maharashtrian Gold Jewellery

These categories are not generic product labels. They are closely connected to the brand's product lines and cultural positioning.

This is where Gravity's product discovery capabilities become particularly useful. The Gold preset includes features such as enhanced search, collection navigation, mega menus, product filtering and sorting, breadcrumbs, sticky header functionality, recommended products, and recently viewed products.

For a Shopify jewellery store with multiple collections, navigation is particularly important. Customers may arrive looking specifically for a silver Nath, a traditional necklace, a men's collection, or a particular Maharashtrian jewellery style.

A well-organized header reduces the number of steps required to reach the relevant collection.

Key benefits of this section include:

•  Makes major collections immediately accessible
• Helps visitors understand the product range
• Supports faster product discovery
• Gives individual collections their own identity 
• Creates a clear structure for a growing catalog 
  

The navigation therefore works as more than a menu. It becomes part of the brand architecture.

3. Hero Banner: Establishing the Brand Identity

One of the strongest visual elements of the PrajaktSaj homepage is the large hero section at the beginning of the storefront.

The hero imagery features a traditional Maharashtrian visual identity, while the messaging focuses on timeless Maharashtrian elegance. The combination of a deep red background, traditional styling, jewellery, and a model dressed in Maharashtrian attire immediately establishes what the brand represents.

This is an excellent example of how a theme's visual structure can be adapted to a specific brand.

The Gravity Gold Jewelry Shopify Theme preset is designed around luxury product presentation, high-resolution imagery, refined layouts, and visual merchandising. PrajaktSaj uses that foundation but changes the creative direction to match its own cultural identity.

Instead of simply displaying jewellery against a generic luxury background, the hero section communicates:

•  Maharashtrian heritage
• Traditional fashion
• Jewellery craftsmanship
• Cultural identity
• Premium presentation
• Brand personality 

This is an important lesson for Shopify merchants. A theme provides the structure, but the brand's imagery, typography, messaging, colours, and content determine the final personality of the store.

4. Scrolling Feature Highlights

Immediately after the main visual area, PrajaktSaj uses a horizontal feature section highlighting messages such as:

•  Anytime & Anyday
• Comfortable to Wear 
  
• Handmade Heritage 
  
•  Gold Look Elegance

These statements are repeated visually across the scrolling area, creating a continuous brand message.

This section is particularly effective for jewellery because customers often want reassurance about more than appearance.

A product may look beautiful, but shoppers may also want to know:

• Is it comfortable? 
  
• Can I wear it regularly? 
  
• Does it have traditional craftsmanship? 
  
• Does it provide a gold-like appearance? 
  
• Is it appropriate for different occasions? 

The feature highlight section communicates these benefits quickly without requiring visitors to read a long paragraph.

From a conversion perspective, this type of section can help translate product attributes into customer benefits.

Instead of simply saying:

"We sell traditional jewellery."

The store communicates:

"This jewellery is part of a heritage, designed for comfort, and suitable for everyday or special occasions."

That is a much stronger ecommerce message.

5. Traditional Maharashtrian Jewellery Collection Showcase

The next major section is titled "Explore Our Traditional Maharashtrian Jewellery."
This section presents several visual collection cards, including categories and stories connected with different parts of the PrajaktSaj catalog. The live store identifies options such as Golden Elegance, The Marathi Men's Collection, Silver Grace, and traditional gold-inspired jewellery. 

This is one of the most important sections for the overall shopping journey.
Rather than forcing visitors to open the menu and browse through every category, the homepage itself introduces the primary collections.

The visual presentation makes collection discovery more engaging because jewellery is inherently visual. Customers can often identify the style they want from an image much faster than from a text-only category list.

This collection section helps PrajaktSaj:

• Showcase multiple product categories 
  
• Introduce different jewellery lines 
  
• Separate women's and men's offerings 
  
• Highlight traditional and silver jewellery 
  
• Encourage visitors to explore deeper into the catalog 
  
• Turn the homepage into a collection discovery experience 

This is also a good example of how the Gravity theme can support a brand with multiple product categories without making the homepage feel like a basic catalog page.

6. Product Collection Grid: Maharashtrian Silver Jewellery

After introducing the major collections, PrajaktSaj moves into a dedicated product showcase titled "Maharashtrian Silver Jewellery."

The live page displays products such as Silver Nath, Silver Kudi, Masoli, Saaj Ghat Mangalsutra with Earrings, Mor Kata, and Shwetratna Tanmani, along with their respective prices.

This is where the homepage shifts from brand discovery to product discovery.
The customer has already seen the brand story and collections. Now they can start browsing actual products.

This type of product grid is particularly useful because it allows the merchant to select a specific collection and place it directly on the homepage.

For example, a jewellery merchant could use the same approach for:

• New arrivals 
  
• Best sellers 
  
• Bridal jewellery 
  
• Silver jewellery 
  
• Gold-look jewellery 
• Festival collections 
  
• Men's jewellery 
• Trending products 

The Gravity theme supports ecommerce merchandising features such as high-resolution imagery, image galleries, product options, image rollover, image zoom, and other product presentation capabilities.

For a visual category such as jewellery, the product image becomes one of the primary selling tools.

7. Featured Product Section: Cannes Collection

One of the most distinctive sections on the PrajaktSaj homepage is the Cannes Collection section.

Here, the store moves away from a conventional product grid and instead gives more attention to an individual product. The featured item is the Kan Vel, a traditional Maharashtrian jewellery accessory.

The page presents multiple product images alongside the product name, price, product description, quantity controls, and Add to Cart functionality.

This is an effective merchandising technique because it allows PrajaktSaj to tell a story around one particular product rather than presenting it as just another catalog item.
The product description explains the cultural significance of the Vel and connects the jewellery to Prajakta Mali's Cannes appearance.

That creates a strong combination:

Celebrity connection + cultural story + product + imagery + purchase option
This is a good example of how an ecommerce theme can support content-driven merchandising.

The Gold preset supports rich product presentation features including high-resolution imagery, image galleries, product options, product tabs, image zoom, product videos, image hotspots, and other merchandising functionality.

PrajaktSaj's featured product area demonstrates how this type of product-focused section can be used to give an important product significantly more attention than a standard product grid.

8. "Why Choose Us" Section

Following the featured product, PrajaktSaj uses a "Why Choose Us" section.
This section contains four key benefits:

• Handcrafted Jewellery: The store explains that each piece is thoughtfully handcrafted and focuses on traditional Maharashtrian artistry. 
  
• Comfortable to Wear: The brand emphasizes lightweight and comfortable jewellery that can be worn throughout the day. 
  
• Gold-Look Elegance: The section explains the gold-like appearance of the jewellery while positioning it as a more accessible alternative to traditional gold jewellery. 
  
• Anytime, Any Day: The brand communicates that its jewellery can be worn for everyday styling as well as festive celebrations and special occasions. 

This is an excellent ecommerce section because it converts product characteristics into customer benefits.

Instead of asking customers to figure out why they should purchase from the brand, the store directly communicates its value proposition.

The visual icon treatment also makes the information easy to scan. Visitors can understand the four primary benefits without reading a lengthy block of text.

9. "Timeless Sparkle" Lookbook and Image Hotspots

The Timeless Sparkle section is another visually important part of the homepage.

It uses multiple lifestyle images to show jewellery being worn and styled. The section also includes image hotspots that can connect visual elements to products.

This is especially relevant because the latest Gravity release includes a Lookbook section, and Shopify's theme listing specifically identifies image hotspots as part of Gravity's merchandising capabilities.

A lookbook is highly suitable for jewellery because customers frequently purchase based on inspiration.

They may see:

• A saree 
  
• A necklace 
  
• Earrings 
  
• A traditional hairstyle 
  
• A Maharashtrian outfit 
  
• A complete styling combination 

and then want to recreate that look.

The PrajaktSaj section therefore changes the shopping experience from:

"Here is a product."

"Here is how the product can look when styled."

That distinction is important for fashion and jewellery ecommerce.
The lookbook section can help:

• Inspire customers 
  
• Demonstrate jewellery styling 
  
• Connect products with lifestyle imagery 
  
• Encourage product discovery 
  
• Create a more editorial shopping experience 
  
• Increase engagement with visual content 

This is one of the clearest examples of PrajaktSaj using Gravity's visual merchandising capabilities in a way that fits its category.

10. Customer Reviews and Social Proof

The homepage also includes a testimonial section where customers share their experiences with PrajaktSaj products

For example, the page includes customer comments describing the jewellery as beautiful and suitable for sarees, along with customer names.

Social proof is particularly important for online jewellery purchases because customers cannot physically inspect or try the product before ordering.

Reviews can help reduce uncertainty around:

• Product appearance 
  
• Quality 
  
• Styling 
  
• Customer satisfaction 
  
• Overall buying experience 

The testimonial section therefore serves a different purpose from the product grid.
The product grid answers:

"What can I buy?"

The testimonial section answers:

"What do other customers think about buying it?"

That makes it an important part of the conversion journey.

11. Visual Product Showcase and Top-Selling Products

Further down the homepage, PrajaktSaj features a visually rich product area showcasing popular jewellery pieces.

The section brings together several product images in a more editorial layout rather than relying only on a standard four-column product grid.

This type of merchandising is useful for a jewellery store because it creates visual variety.
A standard grid can be effective for catalog browsing, while a more creative product collage can be used to make selected products feel more prominent.

For PrajaktSaj, this helps reinforce the premium and traditional character of the brand.
Gravity's Gold preset is specifically positioned around luxury product presentation, with high-resolution imagery and refined layouts designed to emphasize premium products.

12. Newsletter Signup Section

Near the bottom of the homepage, PrajaktSaj includes a Newsletter section.
The store encourages visitors to subscribe for:

• Exclusive offers 
  
• New arrivals 
  
• Jewellery inspiration 
  

and provides an email field with a Subscribe button.

This section is important because not every visitor will make a purchase during their first session.

Email capture gives the brand another opportunity to bring visitors back through:

• New collection announcements 
  
• Promotional campaigns 
  
• Festive offers 
  
• Product launches 
  
• Content 
  
• Jewellery inspiration 

From a marketing perspective, the newsletter section extends the relationship beyond the initial website visit.

13. Footer with Collection and Brand Navigation

The final section of the website is the footer, which provides additional navigation and brand information.

The footer repeats the major PrajaktSaj collections, including Maharashtrian imitation jewellery, the Marathi Men's Collection, men's semi-gold jewellery, silver Maharashtrian jewellery, Phulwanti jewellery, and Maharashtrian gold jewellery.

This gives customers another opportunity to navigate the catalog after reaching the bottom of the homepage.

A footer is also important for ecommerce websites because it typically becomes the location for supporting information and secondary navigation.

How the PrajaktSaj Store Uses the Gravity Gold Preset

The most interesting part of the PrajaktSaj website is not simply that it uses Gravity. It is how the theme has been adapted.

The Gold preset provides a luxury jewellery-oriented foundation. Shopify describes it as a preset built around luxury jewellery, elegant presentation, conversions, and mobile-first shopping.

PrajaktSaj takes that foundation and gives it a completely different cultural personality.
The result can be understood as:

Gravity Gold foundation + PrajaktSaj branding + Maharashtrian imagery + traditional jewellery content + custom merchandising

This is exactly where Shopify themes become valuable for merchants. The goal is not necessarily to reproduce the demo store exactly. The theme provides a collection of reusable ecommerce structures that merchants can customize around their own brand.

In the case of PrajaktSaj, the sections work together to create a clear journey:

Brand introduction → Benefits → Collections → Products → Featured story → Brand benefits → Lookbook → Reviews → Best sellers → Newsletter → Navigation
That structure gives visitors multiple opportunities to discover the brand and products.

Key Gravity Sections Visible on the PrajaktSaj Store

The homepage demonstrates how multiple sections can be combined into a complete Shopify storefront:

• Announcement Bar for promotions and important messages 
  
• Header and Navigation for product discovery 
  
• Hero Banner for brand storytelling 
  
• Scrolling Feature Highlights for key benefits 
  
• Collection Showcase for major jewellery categories 
  
• Product Collection Grid for product discovery 
  
• Featured Product Section for important products 
  
• Product Storytelling for cultural and editorial content 
  
• Why Choose Us for trust and value propositions 
  
• Lookbook Section for styling inspiration 
  
• Image Hotspots for connecting visual content with products 
  
• Customer Testimonials for social proof 
  
• Featured/Best-Selling Products for merchandising 
  
• Newsletter Signup for retention and remarketing 
  
• Footer Navigation for additional product discovery 

This combination is what makes the storefront feel like a complete brand experience rather than simply an online catalog.

Conclusion

The PrajaktSaj Shopify store is a strong example of how the Gravity Shopify Theme can be customized to create a distinctive jewellery shopping experience. Using the Gold preset, PrajaktSaj combines collection showcases, product grids, featured products, lifestyle imagery, lookbook content, image hotspots, customer reviews, and promotional sections to present its traditional Maharashtrian jewellery in a modern way. 

The store also demonstrates how flexible Shopify sections can support both storytelling and product discovery without losing the brand's cultural identity. For jewellery brands looking to build a visually rich and conversion-focused Shopify store, the PrajaktSaj website shows how Gravity can provide a strong foundation while allowing merchants to customize the storefront around their products, audience, and brand story.

Frequently Asked Questions (FAQs)

1. What Shopify theme does PrajaktSaj use?

PrajaktSaj uses the Gravity Shopify Theme, specifically the Gold preset, to build and customize its online jewellery store.

2. Why is Gravity suitable for the PrajaktSaj jewellery store?

Gravity is designed for visually focused ecommerce brands, particularly jewellery stores. It provides sections and features for product showcases, collection discovery, lookbooks, image hotspots, product recommendations, and rich visual merchandising.

3. What Gravity sections does PrajaktSaj use on its Shopify store?

PrajaktSaj uses several Gravity sections, including a hero banner, collection showcase, product grids, featured products, benefit sections, lifestyle imagery, lookbook content, image hotspots, customer reviews, best-selling products, newsletter signup, and footer navigation.

4. What is the Gravity Gold preset?

The Gold preset is a pre-designed version of the Gravity Shopify Theme created with luxury jewellery stores in mind. Merchants can customize its sections, imagery, content, colours, products, and branding to create their own storefront.

5. Can other jewellery brands create a store like PrajaktSaj with Gravity?

Yes. Other jewellery brands can use Gravity as a foundation and customize its sections to match their own brand identity. They can showcase collections, highlight products, add lifestyle imagery, create lookbooks, display reviews, and build a complete jewellery shopping experience.