How to Create Custom Shopify Product Bundles for Your Store

Running a successful Shopify store is not only about selling great products but also about increasing the value of every order. One of the best ways to do this is by offering Shopify product bundles. Bundling related products helps customers buy everything they need in one place while giving them better value. It can also increase your average order value, improve conversions, and promote slow-moving inventory.

Whether you sell fashion, beauty, electronics, home décor, or fitness products, product bundles can make shopping easier and encourage larger purchases. In this guide, you'll learn different ways to set up product bundles in Shopify, pricing strategies, bundle ideas, best practices, common mistakes to avoid, and useful tips to help you grow your ecommerce business and improve your online store's sales.

What Are Shopify Product Bundles?

Shopify product bundles are groups of two or more products that are sold together as one package. Instead of buying each product separately, customers can purchase them in a single order, often at a better price. For example, a skincare store can bundle a face wash, toner, and moisturizer, while a fashion store can offer a T-shirt, jeans, and sneakers as one set.

Product bundles make shopping easier because customers get related items together without searching for each one. They also help store owners increase sales, improve the average order value, and promote products that are often bought together. Whether you create fixed bundles or allow customers to build their own, product bundles are a simple and effective way to improve the shopping experience and grow your Shopify store.

Different Types of Product Bundles

Not every bundle works the same way. Choosing the right type depends on your products and audience.

Fixed Bundles

Customers purchase predefined product combinations.

Example:

• Coffee Machine
• Coffee Beans
• Coffee Mug

Sold together as one package.

Best for:

• Electronics
• Home décor
• Kitchen products

Mix and Match Bundles

Customers choose products from selected categories.

Example — Choose:

• Any 3 T-Shirts
• Any 2 Skincare Products
• Any 4 Snacks

This provides flexibility while encouraging larger purchases.

Frequently Bought Together

This bundle appears on the product page and recommends complementary products. This is a form of cross-selling, and dedicated Shopify cross sell apps can automate these complementary product recommendations.

Example : Buying a camera? Recommended:

• Camera Bag
• SD Card
• Extra Battery

Many large ecommerce stores use this strategy successfully.

Quantity Discount Bundles

Customers receive discounts when buying more.

Example :

• 2 → Save 10%
• 3 → Save 15%
• 5 → Save 25%

Perfect for consumable products.

Seasonal Bundles

Limited-time bundles during:

• Christmas
• Black Friday
• Valentine's Day
• Mother's Day
• Summer Sales

These create urgency and increase conversions.

How to Create Custom Product Bundles in Shopify?

There are several ways to create custom product bundles in Shopify. The right method depends on your store size, the type of products you sell, and how much flexibility you want to offer your customers. Below are the most effective methods explained in detail.

Method 1: Create Bundles Using the Shopify Bundles App

The easiest way to create Shopify product bundles is by using Shopify's official Shopify Bundles app. It is designed to help merchants create fixed bundles and multipacks without needing coding skills. The app also keeps inventory updated automatically, so if one product in the bundle goes out of stock, the bundle inventory is adjusted as well.

Steps to Create a Bundle

Step 1: Install the Shopify Bundles App

Go to you Shopify Admin and open the Shopify App Store. Search for Shopify Bundles and install the app. Once installed, it will appear in your Apps section.

Step 2: Open the App

Launch the Shopify Bundles app from your Shopify dashboard. You will see an option to create a new bundle.

Step 3: Choose the Products

Select the products you want to include in your bundle. For example, if you own a skincare store, you can combine a cleanser, serum, and moisturizer into one bundle.

Step 4: Add Product Variants

If your products have different sizes, colors, or styles, you can allow customers to choose their preferred variants. This gives shoppers more flexibility while buying the bundle.

Step 5: Add Bundle Information

Enter a clear bundle title, write a detailed description, upload attractive images, and explain exactly what customers will receive. Mention the total savings to make the offer more appealing.

Step 6: Set Pricing

Choose the bundle price. Many merchants offer a discount compared to buying each product separately, which encourages customers to purchase the bundle.

Step 7: Save and Publish

Review all the details and publish the bundle. Customers can now purchase it directly from your Shopify store.

Benefits of This Method

• Easy to set up without coding.
• Automatically updates inventory.
• Supports product variants.
• Reduces manual work.
• Works well for most Shopify stores.

Method 2: Create Manual Product Bundles

If you don't want to use an app, you can create product bundles manually. This method is suitable for small stores with a limited number of products. Although it requires more manual management, it gives you complete control over how the bundle is presented.

Step 1: Create a New Product

In Shopify Admin, go to Products and click Add Product. This new product will represent the entire bundle. For example: Product Name — Home Office Starter Kit.

Step 2: Add Bundle Images

Upload high-quality images that show all the products included in the bundle. Customers should be able to see everything they will receive. Lifestyle images that display the products together often perform better than individual product photos.

Step 3: Write a Detailed Description

Clearly explain what is included in the bundle.

Example:

• Wireless Keyboard
• Wireless Mouse
• Laptop Stand
• Mouse Pad

Also explain why these products work well together and how customers benefit from buying them as a bundle.

Step 4: Set the Bundle Price

Calculate the total value of all products and decide whether to offer a discount. Example — Individual Price: $120, Bundle Price: $99. Customers immediately understand the savings.

Step 5: Manage Inventory

Since Shopify treats this as a separate product, you'll need to manually adjust inventory whenever a bundle is sold. This ensures your stock levels remain accurate.

Step 6: Fulfill Orders

When someone purchases the bundle, prepare all the individual products and ship them together.

Benefits of This Method

• No additional apps required.
• Complete control over bundle design.
• Easy for stores with a small inventory.
• Good for limited-time promotional bundles.

Limitations

• Manual inventory updates.
• More work when processing orders.
• Not ideal for stores with hundreds of products.

Method 3: Use Third-Party Bundle Apps

If your business needs advanced bundling features, third-party Shopify apps are a great option. These apps provide more flexibility than manual bundles or the basicShopifyBundles app. Many of these tools overlap with dedicated Shopify upsell apps, which also increase average order value through bundle, add-on, and post-purchase offers.

Many advanced apps allow customers to build their own bundles, receive automatic discounts, and choose different product combinations.

Step 1: Install a Bundle App
Visit the Shopify App Store and browse bundle apps that match your business needs. Read reviews, compare features, and select one that supports the type of bundles you want to offer.

Step 2: Configure Bundle Rules
After installation, create rules for your bundles. For example:

• Buy any 3 T-shirts and save 20%.
• Buy a camera and receive 15% off accessories.
• Buy a laptop and get a discounted laptop bag.

These rules automatically apply when customers meet the conditions.

Step 3: Customize the Bundle Layout
Most bundle apps let you customize how the bundle appears on your product pages. You can add:

• Product images
• Bundle pricing
• Discount badges
• Savings percentage
• Product selectors
• Quantity options

A clean and attractive layout encourages more customers to purchase.

Step 4: Enable Dynamic Bundles
Some apps let customers create their own bundles. For example, choose: any 2 shirts, any 1 pair of jeans, and any 1 pair of shoes. Customers enjoy having the freedom to build personalized product combinations.

Step 5: Track Bundle Performance
Most advanced apps include analytics that show:

• Best-selling bundles
• Bundle conversion rate
• Revenue generated
• Average order value
• Customer purchasing behavior

These insights help you improve future bundle offers.

Benefits of Third-Party Apps

• Advanced discount options.
• Automatic inventory management.
• Mix-and-match bundles.
• Frequently bought together recommendations.
• Bundle analytics.
• Upsell and cross-sell features.
• Better customization options.
• Suitable for large Shopify stores.

Method 4: Create Collection-Based Bundles

Another simple approach is to create a collection that groups related products together. While customers still add each item to their cart separately, the collection makes it easy to discover complementary products.

Step 1: Create a New Collection
Go to Products > Collections in Shopify and create a new collection for your bundle theme, such as "Home Gym Essentials" or "Winter Fashion Set."

Step 2: Add Related Products
Include products that naturally go together. For example, a fitness collection could include a yoga mat, resistance bands, water bottle, and foam roller.

Step 3: Design a Bundle Landing Page
Use your Shopify theme to create an attractive collection page with banners, product recommendations, and promotional text highlighting the benefits of buying the full set. If your theme's layout options are limited, a Shopify page builders can make designing this bundle landing page easier.

Step 4: Offer a Discount
You can create a discount code that customers apply at checkout when they purchase all items from the collection.

Benefits of This Method

• Easy to create and maintain.
• No app required.
• Great for seasonal or themed promotions.
• Helps customers discover related products.

Which Method Should You Choose?

The best method depends on your store's needs:

• Shopify Bundles App: Best for most Shopify stores that want an easy, built-in solution with automatic inventory management.
• Manual Bundles: Ideal for small stores or businesses with a limited number of products.
• Third-Party Bundle Apps: Best for growing stores that need advanced features like mix-and-match bundles, automatic discounts, and detailed analytics.
• Collection-Based Bundles: A good option for promoting related products without creating a dedicated bundle product.

By choosing the right method, you can create attractive product bundles that improve the shopping experience, increase average order value, and encourage customers to buy more from yourShopifystore.

Conclusion

Creating Shopify product bundles is a smart strategy for increasing sales, improving customer satisfaction, and boosting your average order value. By combining complementary products, offering attractive pricing, and presenting bundles with a clean, user-friendly design, you can encourage customers to purchase more in a single order. Whether you use Shopify's built-in tools, manual bundles, or advanced apps, the key is to create offers that provide real value. Don't forget to optimize your bundle pages for SEO, use high-quality product images, and promote your offers through email marketing and social media. With the right approach and a well-designed Shopify theme and if you're still deciding, our guide on how to choose a Shopify theme can help product bundles can become one of the most effective ways to grow your online store and improve long-term ecommerce success.

Frequently Asked Questions

1. Can I create bundles without installing an app?

Yes. You can create a new product that represents multiple items and manually fulfil each product after the order is placed. However, inventory management requires extra attention.

2. Do bundles help increase sales?

Yes. Well-planned bundles often increase average order value, improve conversions, and encourage customers to purchase complementary products together.

3. Can customers choose different variants in a bundle?

Yes. Many bundle solutions allow customers to select options such as size, color, or style for individual products within the bundle.

4. Are product bundles suitable for every Shopify store?

Most ecommerce businesses can benefit from bundles, especially stores selling complementary products such as fashion, beauty, electronics, home goods, fitness equipment, and pet supplies.

5. Should I offer discounts on every bundle?

Not necessarily. While discounts can improve conversions, some bundles focus on convenience or exclusive product combinations instead of lower pricing.

6. How can I promote my product bundles?

Feature bundles on your homepage, product pages, email campaigns, social media, and paid advertising. Seasonal promotions and limited-time offers can also increase visibility and sales.