Case Study
We resolved critical technical SEO issues across crawlability, indexing, redirects, and structured data to protect Bedworld Online’s search visibility and revenue.
Project Overview
A technical SEO recovery project for Bedworld Online after the unexpected deletion of ranking product pages put organic traffic and revenue at risk.
The project included:
These were the data restored:
Key Work Areas
We combined ongoing technical SEO improvements with urgent recovery work to resolve crawl issues, restore critical pages, and protect organic visibility.
Audited broken URLs across the website and removed or corrected unnecessary internal links pointing to broken URLs.
Created and updated 301 redirects for broken or discontinued URLs, completing a batch where 693 redirects were added and 146 existing redirects were updated.
Monitored and resolved Google Search Console crawl and indexing issues, canonical tags, robots.txt, and crawled-but-not-indexed URLs.
Implemented and improved Product Schema, Merchant Listings, Breadcrumbs, Organisation, Local Business, and Review Snippets.
Monitored Google Merchant Center issues to maintain compliant product listings and merchant data.
Reviewed and improved H1/H2 headings, metadata and image ALT attributes, and monitored rankings and organic visibility following technical changes.
Indexing & Ranking Challenges
Technical SEO improvements take time to appear in search results. Google must recrawl and reprocess affected URLs before ranking signals can update.
Prioritised restoration of high-value product URLs before Google processed deletions and removed associated pages from its index.
Recovered historical URLs and product information where store backups were unavailable using archive records from the Wayback Machine.
Corrected 301 redirects, removed broken internal links, and managed canonical and robots.txt technical signals.
Monitored Google Search Console, reviewed indexing and ranking behaviour after changes, and continued addressing crawl issues as Google reprocessed the website.
Validation & Verification
We documented redirect updates, validated rich results, and monitored Search Console data to verify that technical SEO improvements were working as intended.
Documented Toolset
Feedback
“Theme Shopy quickly identified key Shopify SEO issues, including bot traffic, 404 errors, and technical gaps. Their practical solutions improved traffic quality, data accuracy, and overall store optimisation. A reliable team for Shopify SEO and technical cleanup.
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FAQ's Related to the Project
Key details about the technical SEO recovery, redirect work, and structured data validation.
We used available store data and archived records to rebuild high-value product pages when complete backups were unavailable.
The deleted pages already held Google rankings. Fast restoration reduced the risk of losing indexation, organic traffic, and revenue.
We audited broken URLs, repaired internal links, and created or updated 301 redirects to retain SEO value and improve user journeys.
We reviewed product, merchant listing, breadcrumb, review, organisation, and local business structured data through Google Rich Results testing.
Theme Shopy analysed traffic quality to identify bot activity that affected reporting and performance data. We then applied practical measures to improve data accuracy and support better SEO decisions.
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